Prompt Shelf

Marketing

Landing page copy that starts from the objection

Most landing pages describe the product. This prompt makes the model write from the reader's hesitation instead, then prove the claim.

intermediate · updated Nov 12, 2026

any

A page that says “powerful, simple, fast” is interchangeable with every competitor. The useful question is what the visitor thinks right before they leave, and that is rarely answered on the page. This prompt writes the page around that hesitation, and keeps the claims specific enough to be checked.

Write the copy for a landing page. Product: {{product}}.
Reader: {{audience}}. The action we want: {{action}}.

Before writing, list the three most likely reasons this reader leaves without
acting. Be concrete: "I do not believe it works on my setup" is usable,
"price" is not.

Then write, in this order:
1. Headline: one sentence, at most 12 words, names the outcome, not the
   feature. No puns.
2. Subhead: one sentence that answers the strongest objection from the list.
3. Three sections of two sentences each, one per remaining objection. Each
   section ends with something the reader can verify themselves.
4. One line of proof per section: a number, a test, a screenshot description,
   or a limit we admit.

Rules:
- No adjective that cannot be measured. If you write "fast", attach the number.
- No "revolutionary", "seamless", "next-generation", "unlock".
- Admit one limitation somewhere: a page with no limits is not read.

Output as markdown with headings "Objections", "Page".

How to use

  • Fill {{audience}} with a role and a situation: “freelance designer with 300 GB of raw footage”, not “creatives”.
  • The “Objections” block is the useful part. If it lists price and trust, the page needs proof, not more features.
  • Never publish the generated proof lines without checking them. A made-up number is worse than no number.

Fill before you run

  • {{action}}
  • {{audience}}
  • {{product}}

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